Real Estate Online Classes California
Loft Marketing, real estate marketing w/ the Internet
Loft marketing, especially given the style/price of most lofts currently on the market, is heavily geared towards the younger, hip, middle to upper-class crowd. Urban executives, creatives and green enthusiasts have always been fond of lofts, and often find their dream homes through persistent online research. Finding that one special property is very difficult; sometimes it actually feels never-ending.
Fortunately, for commercial developers that are building lofts, and for brokers selling lofts, the internet welcomes you.
Utilizing the internet for loft marketing is truly key to success. The above-mentioned target market will almost always use the net to compare/contrast properties, and will hunt for photos and videos of properties in question. The ultimate goal is to identify the wants and needs of your potential customers and directly target them through strategic internet marketing mediums.
For one, viral videos and walkthroughs are crucial. If a photo says a thousands words, imagine what a 3-minute video says. Exactly!
Secondly, website design and functionality is uber-important. Property websites should closely match the look and feel of the structure itself. The website should exude the same vibe as the loft and provide easy navigation to entice visitors to schedule a showing.
Thirdly, and most importantly, search engine optimization (SEO) should be applied to all aspects of online marketing including viral videos, articles, website content, etc. Properly structuring keywords will increase the rank of a website, thus creating more traffic and more sales. Also, when looking in search engines, potential customers will almost always view results on the first page of listings and go no further. This means if your website fails to appear on the first page of search results you’re losing out on tons of business. For example, if I’m looking for a loft in Downtown Los Angeles and see five cool buildings on the first page of Google, I will view those. If my ideal loft development appears on the 3rd page of search results, there’s little to no chance I will see it and the developer will therefore lose a sale.
Brokers and real estate developers looking for loft marketing need to re-think their marketing efforts and focus on a more e-centric approach. With the internet taking over, online exposure and branding is imperative.
Sincerely,
Aaron Schoenberger
The Brainchild Group
About the Author
The Brainchild Group – Internet Marketing Company specializing in Professional SEO, Website Design, Internet Marketing Campaigns, Social Media, Blog Marketing, Restaurant Marketing, Law Firm Marketing, Automotive Marketing + more..
Best way to get Real Estate License in California, class, online, etc.?
What is the best method for getting RE agent license in Cali? What did you use (recent) or what do you know worked for someone recently. Internet search definitely brings up alot of online courses, some with books, some without. Be specific, name names. Are courses taught by agencies better?
Thanks, Michelle
You will need to take a real estate principles class. How you take it depends on your learning ability. Will you fare better with live instruction where you attend classes and the material is taught by an instructor who can answer your questions or you can take it online where you read the material and take your tests online.
If you want live instruction you can take it at a community college or local university, or you can take it through a Real Estate School.
Check out real estate trainers at www.retrainers.com. They offer online, correspondence, video, and live classes. I took a couple of online classes with them for my Broker’s license and was very satisfied with them. I was able to learn and complete them at my own pace and convenience.
Also, if you are planning on getting your Real Estate License this year, better do it soon because starting in September or October 2007, the DRE is going to require all applicants to complete their RE Principles Class and 2 other Classes before a license will be issued. No more conditional licenses where you only need RE Principles and then have 18 months after your license is issued to complete the other 2 classes.
Good Luck.
Course demo – Certified Short Sale Professional
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The Real Estate Investor’s Online Toolbox $14.96 This book is in New – Excellent condition |
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