Great Real Estate Marketing Ideas
real estate marketing Idea; Farming Expired Listings
If you think there’s no good way to increase your listings and sales you need to think again. The best real estate marketing idea going may be farming expired listings. Here’s why!
Expired Listings Are Hardly A Secret, But…
Expired listings are probably expiring from your Multiple Listing Service even as you read this article. It’s a common occurrence that happens daily, from coast to coast. Many agents know about them, yet choose to do absolutely nothing about it!
Many agents assume other agents will be farming them, which is exactly why farming expired listings can be so lucrative. If a majority of real estate agents assume other agents are pursuing them there’s no limit to how many you can covert to new listings!
So, although expired listings are hardly a secret, they are hardly over worked!
Expired Listings Are Plentiful
Just how plentiful are expired listings in your area. Let’s take a moment and find out.
1. Log into your listing system
2. Do a search for expired listings for all of last month
3. Now divide that number by the number of days in the month to get a sense of the average number of listings that expired daily.
No matter what the number is it represents an opportunity for an entrepreneurial type agent to create business where they had none before. Unlike what you might think, owners of expired listings are usually eager to get on with the business of re-listing and selling their properties.
Many are willing to make the kinds of concessions needed to get their homes sell during a new listing period. For example, they may be willing to paint the exterior of the house and do other things that create curb appeal, or reduce the price on their properties to make them more competitive during a new listing period.
Owners of expired listings can be some of the nicest people you’ll meet, and they make great clients. They’re usually Realtor friendly, knowledgeable about the listing and selling process and have a better appreciation of what it will take to get their properties sold during a new listing period.
Expired Listing Systems
When farming expired listings I recommend that you go with a proven real estate marketing script. Essentially, the system will contain step by step instructions on how to effectively convert expired listings to new ones. The better ones contain all of the letters, tools and information you’ll need to succeed!
Some expired listings can be pretty costly, but don’t get caught up in the mistaken belief the more expensive a product is the more effective it will be. On the contrary, simple and inexpensive can be deadly effective!
Conclusion
There are many good reasons why farming expired listings is a good real estate marketing idea, but it basically comes down to this! When you have listings you double your chances of making money, whereas no listings could amount to a short career in real estate sales.
About the Author
Lanard Perry, author of a
real estate marketing
system that shows Realtors how to average 1 or more listings a week. Visit him at
Real Estate Marketing Talk
for more marketing ideas.
What is the best solution Foreclosure or Sign Deed In Lieu of Foreclosure?
Currently I am living in NC and lost my job couple of weeks ago. Unfortunately the job market in NC turned very tight so at this time I am looking for jobs in Atlanta and Florida. If I get a job in Florida should I walk away from my mortgage? I can try to keep rent and mortgage but not for while and due to currently real estate market I know it could take probably up to a year to sale my property. Eve though my wife and I both have great credit score for over 750, no credit card debts and car loan are almost done, we would like to do what is best for our family; if I need to live with 7 years trying to rebuild my credit, I can survive with that! What should be better of sign deed in lieu of foreclosure or foreclosure? Any ideas?? What should be the best solution?
A Deed in Lieu is only slightly better than a foreclosure. It just means you have the property back to the mortgagee, it doesn’t release you from the debt and will be on your credit report for ten years. Call your mortgage lender and see if they will work with you on some type of loan modification that will lower your payments””””””pay interest only, give you a lower interest rate or extend the term of the loan. If they do modify your loan make sure your new payment amounts are timely, If you’re delinquent the modification will be null and void and they won’t offer you another one.
How to Stimulate Your Real Estate Website
|
|
1,200 Great Sales Tips for Real Estate Professionals $12.16 Perfect for brokers, agents, and other real estate professionals, this handy guide brings together the best ideas from years of incredibly practical lists and checklists published in REALTOR Magazine. This practical, one-of-a-kind guide is perfect for learning the business of real estate and perfecting the best and most effective tactics and techniques for helping your real estate career and busin… |
|
|
2,001 Winning Ads for Real Estate $29.95 The most complete volume of real estate classified ads ever written! Cover to cover, this is easy-to-use reference is jam-packed with 2,001 winning ads for just about any listing you’ll ever have. From condos to mansions and everything in between. What’s more, each chapter is broken down by location, size, terms, style and special features. Includes a complete listing of dozens of useful “ad tips’… |
|
|
Five Minutes to Great Real Estate Marketing Ideas (with CD-ROM) $23.00 As a real estate professional, would you like to seize the power of one office suite in your daily businesses, but don’t know how to implement the programs to marketing strategies within your real estate career? This book will help alleviate this problem and show you exactly how to leverage one software application such as Microsoft Office to improve the success of your business. The principles an… |
|
|
Five Minutes to Great Real Estate Marketing Ideas $22.46 This book is in New – Excellent condition |
|
|
5 Minutes to Great Real Estate Marketing Ideas : A Desk Reference for Top-Selling Agents $41.93 No Synopsis Available |
|
|
Real Estate Marketing and Sales $32.5 No Synopsis Available |
|
|
Marketing Real Estate $50.51 No Synopsis Available |
|
|
Ask Me Real Estate Occupation Cap by CafePress $17 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Cap . Our adjustable, 100% brushed cotton Cap is unstructured and an ideal way to beat the heat. Wear it anytime you want to keep the sun off or cover up a bad hair day. It features a sturdy low profile brim, sweatband, and adjustable closure, as well as Pre |
|
|
Alternative Ideas in Real Estate Investment $99.45 No Synopsis Available |
|
|
Effective Real Estate Sales and Marketing $49.99 No Synopsis Available |
|
|
Fundamentals of Marketing for the Real Estate Professional $27.98 This book is in New – Excellent condition |
|
|
Web Marketing for the Real Estate Professional $9.1 No Synopsis Available |
|
|
Ask Me Real Estate Occupation Women’s Dark T-Shirt by CafePress $26 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Women’s Dark T-Shirt Tee, TShirt, Shirt The women’s Dark T-shirt is comfortable, casual, and classy. The shirt is simple, flattering and will quickly become a favorite. The pre-shrunk 100% cotton is soft and durable.5.6 oz 100% cotton. Standard Fit. |
|
|
Ask Me About Real Estate Occupation iPad Case by CafePress $39.5 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation iPad Case Pad the iPad. This new protective case for the iPad is a cool cover that brings originality and personality to devices. Perfect for iPad lovers, these hard cases help safeguard iPads from scratches and damage.. Applereg; and iPadreg; are trademarks |
|
|
Ask Me Real Estate Occupation Fitted T-Shirt by CafePress $26.5 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Fitted T-Shirt Tee, TShirt, Shirt For stylish weekend comfort anytime, guys will want to live in our Fitted T. Made of ultra-fine, combed ring-spun cotton, that gets softer with each washing. Lightweight for summer comfort or winter layering. Grab attention with this vintage fit that love |
|
|
Ask Me Real Estate Occupation Jr. Hoodie by CafePress $34 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Jr. Hoodie A fashion must that defines today39;s hip style, our Jr. Hoodie is a body-loving curve-hugger. From American Apparel, get into baby soft 100% super fine-combed cotton fleece. Front zipper, hood and pockets to keep the chill off. Pre-washed 7.2 |
|
|
Ask Me Real Estate Occupation Hooded Sweatshirt by CafePress $45 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Hooded Sweatshirt Tee, TShirt, Shirt The hoodie: the perfect utilitarian piece of clothing. Leave your hat and scarf at home Stay warm and comfy in your Pullover Hooded Sweatshirt. This hoodie is constructed with a cotton/polyester blend – both durable and comfortable.Heavyweight 90 |
|
|
Ask Me Real Estate Occupation Women’s Tank Top by CafePress $22 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Women’s Tank Top Sporty and sexy, wear our women’s tank top to beat the summer heat or workout in cool comfort. Our tank top is made of 100% combed ring spun cotton, and cut for a close, fashionable fit. Neck and armhole are carefully shaped to conceal a bra.6.1 o |
|
|
Ask Me Real Estate Occupation Messenger Bag by CafePress $35 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Messenger Bag From school, to carrying your laptop, to a hip alternative diaper bag, our versatile, spacious messenger bag is practically all you need to get you through every stage of your life — and look hip doing it. One front adjustable clasp closure. |
|
|
Ask Me Real Estate Occupation Long Sleeve T-Shirt by CafePress $32.5 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Long Sleeve T-Shirt Tee, TShirt, Shirt The most comfortable t-shirt ever Our 100% cotton, Hanes Beefy-T is preshrunk, durable and guaranteed. 6.1 oz. 100% luxuriously soft ring spun cotton . Standard fit. Ribbed sleeve cuffs. |
|
|
Ask Me Real Estate Occupation Light T-Shirt by CafePress $22 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Light T-Shirt Tee, TShirt, Shirt This light t-shirt will be fashionable even after the zombie Apocalypse. In fact, this shirt might be the very reason you’ll survive said Apocalypse. The light color shows you aren’t worried about getting stains – and even if you were, those stains show t |
|
|
RESCUE for Real Estate Marketing House Cap by CafePress $17 Stop being a secret agent. Get instantly noticed by wearing this promotional Rescue Cap that immediately identifies you as a Real Estate Agent also see matching shirts. House Cap . Our adjustable, 100% brushed cotton Cap is unstructured and an ideal way to beat the heat. Wear it anytime you want to keep the sun off or cover up a bad hair day. It features a sturdy low profile brim, sweatband, and adjustable closure, as well as Pre |
|
|
Ask Me Real Estate Occupation Dog T-Shirt by CafePress $18 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Dog T-Shirt Tee, TShirt, Shirt Put your pooch in his own cool doggie t-shirt from American Apparel. Hersquo;ll be the envy of all the pups in the park. Let him wear a doggie-cool design so he can express what hersquo;d like to bark out loud. Do it up in doggie style Made of |
|
|
Ask Me Real Estate Occupation Golf Shirt by CafePress $20 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Golf Shirt Tee, TShirt, Shirt Tee off in casual style. Our pique knit golf t-shirt is a comfortable, lightweight way to play 18-holes and beat the heat. Features, stylish white pearl buttons, yet it feels like wearing your favorite t-shirt. Dress it up or down. Throw a blazer over lat |
|
|
Ask Me Real Estate Occupation Dark T-Shirt by CafePress $26 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Dark T-Shirt Tee, TShirt, Shirt Don’t waste time deciding on which shirt to put on each morning. This dark shirt t-shirt will never go out of style and hides stains better too. This high-quality t-shirt is pre-shrunk and 100% cotton, which makes it both comfortable and durable. |
|
|
Ask Me Real Estate Occupation Zip Hoodie by CafePress $45 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift idea for your favorite realtor. Occupation Zip Hoodie Zip around town in style with this zip-up hooded sweatshirt. Made of soft fleece, it keeps you and anyone next to you toasty. Yet it’s rugged enough for impromptu games of touch football.10 oz. fleece blend 90% cotton/10% polyester. |
|
|
Ask Me Real Estate Occupation Women’s V-Neck Dark T-Shirt by CafePress $26.5 Promote your real estate business A unique marketing idea to start a conversation with potential home buyers or sellers Great gift for your favorite realtor, real estate agent or mortgage broker. Occupation Women’s V-Neck Dark T-Shirt Tee, TShirt, Shirt Our 100% cotton, women’s v-neck dark tee is preshrunk, durable and guaranteed.5.6 oz. 100% cotton. Standard fit. |